Dear Retailer,
At NLU Products, L.L.C. dba BGZ brands
(“BGZ brands”), we are committed
to you—the retail partners that help
our company satisfy customer needs and deliver best-in-class protective cases and screen protectors
for electronic
devices and other accessories. To protect our BodyGuardz®, Moxyo®, and Lander® brands and the
integrity of our
authorized distribution channels, BGZ brands is announcing and implementing an Authorized Reseller
Program,
effective June 1, 2020.
Among other benefits, our Authorized Reseller Program will ensure that
all sellers of BodyGuardz, Moxyo, and
Lander products (“Products”) understand and take the steps necessary to ensure product quality and
provide the
excellent customer service that is integral to the reputation of our brands. In addition, our
Authorized Reseller Program
will assist us in identifying and taking action against unauthorized sellers that are harming you
and consumers through
the sale of damaged, diverted, and otherwise poor-quality products.
Your obligations under our new Authorized Reseller Program are outlined
in the BGZ brands Authorized Retailer
Policy (or the “Policy”). Please note that you are expected to comply with the terms of
the enclosed
Policy to remain
an “Authorized Retailer” of BGZ brands Products.
The key features of the Policy are noted below:
-
Where and to Whom You May Sell Our Products: The Authorized
Retailer Policy
requires that you sell
Products solely to end users and not to persons or entities who intend to resell Products. You
may also not
market for sale or ship Products outside of the United States without our prior written consent.
-
Restrictions on Online Sales: The Authorized Retailer Policy
restricts the
manner in which you may sell
Products online. You are permitted to sell Products online, provided you follow our BGZ
brands Online
Sales Guidelines and limit online sales to your own proprietary website unless you
have received BGZ
brands’ separate written consent to sell elsewhere. You are prohibited from selling
Products as a third-
party seller on marketplace websites such as Amazon.com, eBay.com, and Jet.com without BGZ
brands’ prior written consent.
-
Ensuring Product Quality and Satisfaction: To ensure that the
consumers who
purchase our Products
have the best experience possible, the Authorized Retailer Policy outlines our expectations for
the service
you will provide to your customers. The Authorized Retailer Policy also describes certain steps
you must
take to maintain the quality of our Products until they reach consumers.
-
Ensuring Product Quality and Satisfaction: To ensure that the
consumers who
purchase our Products
have the best experience possible, the Authorized Retailer Policy outlines our expectations for
the service
you will provide to your customers. The Authorized Retailer Policy also describes certain steps
you must
take to maintain the quality of our Products until they reach consumers.
Thank you for your careful attention to the attached documents and for
your continued support of our brands. Please
direct any questions about the Authorized Reseller Program, or the attached documents, to
sales@bgzbrands.com.
Thank you in advance for your cooperation and assistance.
Sincerely,
NLU Products, L.L.C. dba BGZ brands
BGZ BRANDS
AUTHORIZED RETAILER POLICY
Effective Date: June 1, 2020
This BGZ brands Authorized Retailer Policy (“Retailer Policy”) is issued
by NLU Products, L.L.C. dba BGZ
brands® (“BGZ brands”) and applies to Authorized Retailers of BodyGuardz®, Moxyo®, and Lander®
products
(“Product(s)”) in the United States of America. By purchasing Products from BGZ brands for retail
sale, you
(“Retailer”) agree to adhere to the following terms. This Retailer Policy supplements any
then-current retailer
agreement between you and BGZ brands. Until such status is otherwise revoked by BGZ brands, in BGZ
brands’
sole and absolute discretion, Retailer shall be considered an “Authorized Retailer” hereunder. BGZ
brands may
review Retailer’s activities for compliance with this Retailer Policy and Retailer agrees to
cooperate with any such
investigation, including, but not limited to, permitting inspection of Retailer’s facilities and
records related to the
sale of the Products.
1.
Authorized Customers. Retailer is authorized to sell Products to End Users. An “End User” is a
purchaser of the Products who is the ultimate consumer of the Products and who does not intend to resell the
Products to any third party. Retailer shall not sell or transfer Products to any person or entity Retailer knows or has
reason to know intends to resell the Products. Retailer shall not sell or transfer a quantity of the Products to any
individual greater than that typically purchased for personal use. Retailer shall not sell, ship, invoice, or promote the
Products outside the United States of America without BGZ brands’ prior written consent.
2.
Online Sales.
Retailer is authorized to offer for sale and sell Products through Permissible Public
Websites
in accordance with the terms herein. A “Permissible Public Website” is a website or mobile
application that:
(i) is operated by Retailer in Retailer’s legal name or registered fictitious name; and
(ii) is operated in compliance with the terms and conditions set forth in the Online Sales
Guidelines,
attached hereto as Exhibit A, as BGZ brands may amend from time to time.
Retailer shall not offer for sale or sell
Products on or through any website, online marketplace, mobile
application, or other online forum other than a Permissible Public Website without the
prior
written consent
of BGZ brands. BGZ brands reserves the right to terminate, at any time and in its
sole discretion, its approval for
Retailer to market and sell Products on the Permissible Public Websites, and Retailer must
cease
all such marketing
and sales on the Permissible Public Websites immediately upon notice of such termination.
The
terms of this
Retailer Policy supersede any prior agreement between BGZ brands and Retailer regarding the
sale
of the Products
online.
3.
Sales Practices. Retailer shall conduct its business in a
reasonable and ethical manner at all times and shall
not engage in any deceptive, misleading, or unethical practices or advertising at any time.
Retailer
shall not make
any warranties or representations concerning the Products except as expressly authorized by
BGZ
brands. Retailer
shall comply with any and all applicable laws, rules, regulations, and policies related to
the
advertising, sale, and
marketing of the Products. Retailer shall represent the Products in a professional manner
and
refrain from any
conduct that is or could be detrimental to the reputation of BGZ brands or the Products.
4.
Product Care, Customer Service, and Other Quality Controls.
(a) Retailer shall comply with all instructions provided by BGZ brands regarding the
storage,
handling, shipping, disposal, or other aspect of the Products, including instructions
provided on
Product labels.
Retailer shall store Products in a cool, dry place, away from direct sunlight.
(b) Retailer shall sell Products in their original packaging. Relabeling, repackaging
(including the
separation of bundled Products or the bundling of Products), and other alterations to
Products or
their packaging are
not permitted. Retailer shall not remove, translate, or modify the contents of any label or
literature on or
accompanying the Products. Retailer shall not tamper with, deface, or otherwise alter any
serial
number, UPC code,
or other identifying information on Products or their packaging.
(c) Retailer shall not represent, advertise, or sell any Product as “new” that has been
returned
opened
or repackaged.
(d) Promptly upon receipt of the Products, Retailer shall inspect the Products and their
packaging
for
damage, defect, broken seals, evidence of tampering, or other nonconformance (a “Defect”).
If any
Defect is
identified, Retailer must not offer the Product for sale and must promptly report the Defect
to BGZ
brands at
quality@bgzbrands.com.
(e) Retailer shall be familiar with the special features of all Products marketed for sale
and must
obtain sufficient Product knowledge to advise customers on the selection and safe use of the
Products, as well as any
applicable advantage program, warranty, guarantee, or return policy. Retailer must be
available to
respond to
customer questions and concerns both before and after sale of the Products and should
endeavor to
respond to
customer inquiries promptly.
(f) Retailer shall cooperate with BGZ brands with respect to any Product tracking systems
that may
be implemented from time to time.
(g) Retailer shall cooperate with BGZ brands with respect to any Product recall or other
consumer
safety information dissemination efforts.
(h) Retailer shall report to BGZ brands any customer complaint or adverse claim regarding
the
Products of which it becomes aware. Retailer shall assist BGZ brands in investigating any
such
complaints or
adverse claims.
(i) Retailer shall cooperate with BGZ brands in the investigation and resolution of any
quality or
customer service issues related to Retailer’s sale of the Products, including disclosing
information
regarding Product
sources, shipment, and handling.
5.
Intellectual Property. Retailer acknowledges and agrees
that NLU
Products, L.L.C. dba BGZ brands
owns all proprietary rights in and to the BodyGuardz®, Moxyo®, and Lander® brands, names,
logos,
trademarks,
service marks, trade dress, copyrights, and other intellectual property related to the
Products (the
“BGZ brands IP”).
Retailer is granted a limited, non-exclusive, non-transferable, revocable license to use the
BGZ
brands IP solely for
purposes of marketing and selling the Products as set forth herein. This license will cease
upon
termination of
Retailer’s status as an Authorized Retailer. All goodwill arising from Retailer’s use of the
BGZ
brands IP shall
inure solely to the benefit of BGZ brands. Retailer’s use of the BGZ brands IP shall be in
accordance with any
guidelines that may be provided by BGZ brands from time to time and must be commercially
reasonable
as to the
size, placement, and other manners of use. BGZ brands reserves the right to review and
approve, in
its sole
discretion, Retailer’s use or intended use of the BGZ brands IP at any time, without
limitation.
Retailer shall not
create, register, or use any domain name or any mobile application that contains any BGZ
brands
product name or
any trademark owned by BGZ brands, nor a misspelling or confusingly similar variation of any
BGZ
brands product
name or any trademark owned by BGZ brands.
6.
Termination. If Retailer violates this Retailer Policy,
BGZ brands
reserves the right to terminate
Retailer’s status as an Authorized Retailer with written or electronic notice. Upon
termination of a
Retailer’s status
as an Authorized Retailer, Retailer shall immediately cease (i) selling the Products; (ii)
acting in
any manner that
may reasonably give the impression that Retailer is an Authorized Retailer of BGZ brands
Products or
has any
affiliation whatsoever with BGZ brands; and (iii) using all BGZ brands IP.
7.
Modification. BGZ brands reserves the right to update,
amend, or
modify this Retailer Policy at any time.
Unless otherwise provided, such amendments will take effect immediately, and Retailer’s
continued
use,
advertising, offering for sale, or sale of the Products, use of the BGZ brands IP, or use of
any
other information or
materials provided by BGZ brands to Retailer will be deemed Retailer’s acceptance of the
amendments.
8.
Confidentiality. This Retailer Policy, and its
attachments, if
any, constitute confidential, proprietary
information of BGZ brands and shall not be used for any purpose other than the authorized
advertising and sale of
the Products nor disclosed to any third party without the prior written consent of BGZ
brands.
EXHIBIT A
BGZ BRANDS ONLINE SALES GUIDELINES
Retailer’s approval to sell Products on Permissible Public Websites is
conditioned on adherence to the following
terms and conditions:
1. The Permissible Public Websites must not give the
appearance that they are operated by BGZ brands or any
third party.
2. Anonymous sales are prohibited. Retailer’s full
legal name or registered fictitious name, mailing address,
email address, and telephone contact must be stated conspicuously on the
Permissible Public Websites and
must be included with any shipment of Products from the Permissible Public
Websites or in an order
confirmation email delivered at the time of purchase.
3. At BGZ brands’ request, Retailer will reasonably
cooperate in demonstrating and/or providing access to,
and copies of, all web pages that comprise the Permissible Public Websites.
4. The Permissible Public Websites shall have a
mechanism for receiving customer feedback, and Retailer
shall use reasonable efforts to address all customer feedback and inquiries
received in a timely manner.
Retailer agrees to provide copies of any information related to customer
feedback (including any responses
to customers) to BGZ brands for review upon request. Retailer agrees to
cooperate with BGZ brands in the
investigation of any negative online review associated with Retailer’s sale
of the Products and to use
reasonable efforts to resolve any such reviews. Retailer shall maintain all
records related to customer
feedback for a period of one year following the creation or submission of
such a record, to the extent
legally permitted. Nothing in this paragraph shall be construed to require
Retailer to disclose identifying
information about its customers to BGZ brands.
5. The Permissible Public Websites shall be in
compliance with all applicable privacy, accessibility, and data
security laws, regulations, and industry standards.
6. Retailer shall be responsible for any applicable
taxes associated with purchases of Products and any returns
of Products from the Permissible Public Websites.
7. Retailer shall fulfill orders so that Products
purchased from the Permissible Public Websites and shipped by
the Retailer come from the Retailer’s own stock. Unless separately
authorized by BGZ brands in writing,
Retailer shall not use any third-party fulfillment service to store
inventory or fulfill orders for the
Products.
8. In marketing the Products on the Permissible Public
Websites, Retailer shall only use images of Products
either supplied by or authorized by BGZ brands and shall keep all Product
images and descriptions up to
date. Retailer shall not advertise Products not carried in inventory.